Create a Clear Entry Point

Customers need to understand how to access the experience.

For online shoppers, the AR option can be placed near product images, galleries, or other relevant purchasing information.

For physical campaigns, an augmented reality qr code can connect printed materials with a browser-based experience.

A packaging label, retail display, catalog, or product card can use an augmented reality qr code to give customers a direct path into interactive content.

The important point is that the entry point should explain its benefit.

“View this product in your space” gives users a reason to scan. “Experience AR” may be less informative.

Clear messaging can significantly improve participation.